CHAMPION
2018 - 2022 Athletics & Performance Greatest Hits
Feature 1
Setting the tone each season involved aligning on BIG IDEAS. Capturing new market share with category extension was the big win with our popular Global Explorer Capsule, a term coined by my creative team.
KEY ITEM + PRINT DIRECTION
Refreshing Seasonal Camouflage Offering
THE PERFECT COLOR
Saleable \ Striking \ Sunny
KEY ITEM DESIGN
Ready to customize for Wholesale Differentiation